Interview with Gobble Green Founder Jennifer Clary

Techettes come from all sorts of backgrounds and companies and it’s always exciting to take a look at some of the more creative business plans women are behind today. One such business, Gobble Green, combines a love of heathly, delicious vegan food with an online marketplace and community to help distribute the food and encourage a more healthy lifestyle overall.

We spoke with Gobble Green founder, Jennifer Clary, about how Gobble Green grew, how the company works, and her tips for other women interested in technology and running a company.

Tell us a bit about yourself, Jennifer – what’s your background? What led you to where you are today?

My background is actually in drama and film. I founded my first company, jenkev productions, in college. jenkev productions is a full service media company with a wonderful, eclectic client roster including The Montessori Foundation, Nirali Fashions, Jewels By Park Lane, and MBA Diversity to name a few. Through jenkev productions, I have been able to direct films which have gone on to win awards, to gain distribution, and to screen all over the world. I really love directing and will continue to do so always. However, I also find entrepreneurship fulfilling and exciting. Once jenkev productions was profitable and sufficiently established, I felt the urge to establish a second business.

That’s fantastic – but quite a different sort of company from a vegan food supplier! How and when did you come up with the idea for Gobble Green?

I knew I wanted to start another business and I knew that I wanted my company to help animals. I was watching a Mavericks game with my husband and business partner, Kevin, when we were visiting his family in Ft. Worth. His relatives were all munching on various non-vegan treats and we couldn’t eat anything in the house because it all contained animal products or byproducts. During a commercial in the basketball game, I turned to Kevin and said that we needed to start a vegan meal delivery service. We started planning for the establishment of Gobble Green the very next day!

Gobble Green is a web service and ordering point for vegan meals, but obviously you have a physical location and kitchens – do you consider yourself more of a tech company? A catering service? How would you define Gobble Green and the industry it sits in?

Gobble Green is a 100% vegan and 90 % organic meal delivery service that ships to customers in the USA, Canada, and UK. The company is based out of Los Angeles and we do hold fundraisers and private events at our facility. However, Gobble Green is best defined as an online marketplace. In addition to vegan meal delivery, Gobble Green offers a number of health related interactive services including virtual fitness training and food log analysis. One reviewer dubbed Gobble Green “gourmet Nutrisystem for vegans” and we think that sums it up pretty well!

What have you learned about running a business online that you would like to share with Techettes readers? In particular, how do you begin to market your online business?

I initially got the word out about Gobble Green by blogging. Write substantive articles that have something to do with your product and promote the articles on your website, on Facebook, and via Ezine. Once you start establishing a customer base, make sure to treat your buyers well.

Word of mouth is the most important form of advertising for any business, online or otherwise. Your online customers are internet savvy, so they are likely to post reviews of your products all over the internet. This feedback can either attract or repel future customers. At Gobble Green, we make our customers a top priority and do everything in our power to ensure that they have an excellent experience. As a result, our customers do a lot of positive advertising for us.

Prospective online business owners should also strongly consider investing in an SEO and web design guru. I’m fortunate because Kevin is technically gifted and can personally oversee Gobble Green’s website developments, but every online business needs a dedicated web whiz!

What are your plans for Gobble Green in the future?

In the future, I plan for Gobble Green to sponsor more animal welfare, healthcare, and environmental initiatives while we continue to provide our customers with gourmet vegan cuisine, more virtual fitness options, and exemplary customer service.

What advice would you give to young women interested in starting their own business?

Don’t be afraid to take a risk!

Thanks very much to Jennifer for her time and insight and be sure to check out Gobble Green, the gourmet Nutrisystem for vegans and brainchild of female entrepreneur and Techette Jennifer Clary.