Flurry of Information
Developed a mobile app recently? Does your company have the obligatory iPhone app? Maybe even got an app on the side for those Blackberry users? There’s one thing all of these apps have in common – a serious lack of analytics and tracking. In the black box of mobile app use, there isn’t much feedback on the usage of your mobile babies out there in the scary mobile world.
Wouldn’t it be nice if you could keep an eye on the usage of your mobile apps – maybe even add some new monitisation streams into the apps you’ve already created? Flurry, a new start up out of San Francisco, thinks so too. Flurry provides free tools for developers to help them monitise and measure usage on their iOS, Android, Blackberry and J2ME apps. More than 30,000 apps are already using Flurry’s tools to look under the proverbial mobile hood and using that feedback to improve their apps and future app development.
In addition to Flurry’s tracking tools, Flurry is also running an advertising network – AppCircle – which allows both promoters and publishers to benefit from the huge inventory of mobile advertising space in applications and the hundreds of marketers looking to reach customers on mobile channels.
It’s like a whole flurry of new tools for the mobile application space. It’s the perfect storm for your own app development.



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