Don’t ditch your developer just yet but we think we may have found a winner – a quick, easy way for you to build your own custom iPhone application in minutes. Mobile apps have become just a must-have for companies these days that it’s easy to forget the time, effort and cost that goes into getting these babies developed. Now you can test the shark-infested mobile app waters yourself with Sweb Apps, the easy way to build your own app.

With prices starting as low as $250, you can build an interactive, informative mobile app. Sweb Apps even takes care of the application process, dealing with the fickle Apple Apps Store to make sure your new mobile hit gets uploaded correctly.

Sweb Apps is particularly good for content-rich web services or businesses looking to break into the mobile sphere. The interface allows simple selection of preset buttons, and then further customisation of the information that appears once a button is clicked. Suggestions for categories include New, Menu, Gift Card and Media, along with a series of standards such as About, Contact and Map. The options are limited but Sweb Apps is actively seeking suggestions for new button styles to add to their library.

Once you’ve chosen your buttons, you can arrange them, decide on the content that appears (either by typing it in manually or submitting a feed or web URL) and submit the app. Unfortunately this part of the process leaves a bit to be desired, as terrible page navigation system and a confusing user interface make it painful to move from one button’s creation screen to the next, get any sense of how your app development is progressing or preview your finished product. Even the most tech-savvy of testers will struggle to figure out how to navigate the final few steps of app creation and be sorely disappointed if they had any plans for previewing before paying.

Sweb Apps has certainly got the right idea. Bubbly buttons, already familiar to iPhone users, can easily be selected and sorted to let app users access a wealth of information. It’s inexpensive and a no-brainer for someone who doesn’t have the development team they need to get their company mobiled up. But they have a ways to go to make their service as simple to use as they promise their users.